Vanguard Engagement
On the front lines of interactive media
Completing successful initiatives for many of the world's most recognizable brands
How will we help you?
What We Do
Vanguard Engagement produces interactive content, strategic partnerships, and data-driven media campaigns
We design, develop, gamify*, and orchestrate all components of client initiatives
OR
We provide consulting and fractional resources
*Gamification (to Gamify) - the incorporation of game elements and digital game design techniques (e.g. point and reward systems) into non-game applications, such as business, education, and social tasks and challenges. Gamification makes something potentially tedious into a game in effort to increase participation and productivity. It is effective because it taps into people's natural desires for competition and achievement. (source: https://www.merriam-webster.com/dictionary/gamification)
Interactive Content
Strategic Partnerships
Data-Driven
Media Campaigns
Content, Copywriting, and Tech
We win awards for the content, games, and applications we build. Whether client direct or unsung agency partner, we create content and applications that attract the audiences you wish to engage.
We design and develop themed content, promotions, applications, and communities that deliver:
-
Large audiences
-
Virality
-
Data Capture
-
Analytics
-
Sales
Business Development
Vanguard Engagement structures and contracts business relationships for co-marketing partnerships, content distribution channels, content curation, and cooperative initiatives.
With a wealth of sales training and experience on the team, we know how to identify, engage, and contract business partnerships that can accelerate and add credibility to any interactive initiative.
Objectives, Strategy, and Tactics
Vanguard's media planning, vehicle selection, contracting, and campaign management services are logical extensions to the content we build, and strategies we devise, for our clients.
We negotiate, manage, optimize and measure all aspects of our initiatives across SEO, SEM, Social Media, Niche Communities, and beyond. Our expertise in media planning and buying ensures successful campaigns with high Return On Investment.
Leadership
Kevin Carney is a recognized games and interactive media expert with over 25 years of experience at the vanguard of advancing technology. He has served in business development, sales, marketing, and production roles within visionary companies including: Young and Rubicam, Yahoo! (Broadcast.com), Electronic Arts (Pogo), Vivendi Universal, The Walt Disney Company, and Ziff Davis. His talents have also been instrumental in successful data-driven initiatives for many of the world’s most recognizable brands.
Kevin currently serves as Managing Director of Vanguard Engagement, with a focus on content development, strategic marketing initiatives, and team and tech management. He has designed and directed award winning gaming projects, data-driven sales and marketing campaigns, smart device and web applications, content delivery and e-commerce platforms, market research and analytic tools, and social network technologies.
Skills and Accomplishments:
• Author of ClickZ “Game Industry Expert” column (https://www.clickz.com/author/kevin-carney/)
• Pioneers in the development of interactive entertainment, games, and niche communities, underwritten by integrated sponsorships (e.g. Disney, GM, Intel, Navy, Pepsi)
• Producers of interactive applications: advergaming, infotainment, entertainment, education, simulation, social, and mobile applications
• Technology specialized marketers of DTC, B2C, and B2B products and services
• Skilled in project management: propose and contract client initiatives, staff projects, direct teams, manage people, resources, and deliverables, generate and analyze data
• Expertise in interactive, social, and traditional media: contracting, planning, buying, designing, writing, developing, and distributing media and media content
• Established and managed New York City offices for Electronic Arts and Broadcast.com
• Managed sales and marketing teams (2 - 20 direct reports) in various company life stages
• Exceeded media sales goals (quotas ranging from $1,000,000 to $24,000,000/year)
• Completed successful projects for many of the world’s most recognizable brands: Activision, AMD, Art Institutes, Atari, Dr. Pepper, Electronic Arts, Ford, General Motors, General Foods International, Glaxo Smith Kline, Intel, Logitech, Navy, Nestle, Nintendo, Nokia, Nvidia, Pepsi, Pfizer, P&G, Prostate Cancer Foundation, Samsung, Schering-Plough, Showtime, Toyota, USPS, Vivendi Universal, Walt Disney, Warner Brothers, and the list grows on.
